Marketing experts weigh in on which brands are expected to make a comeback in 2013.
Myspace used to be the social network that reigned supreme. After their drop into obscurity, Justin Timberlake has taken over, redirected their focus on photos and entertainment, and hope to capitalize on Facebook’s IPO debacle and Google Plus’s inability to get off the ground.
It’s been four years since Tiger Woods’ brand took a big hit when news of his sexual scandals hit the public. Last year his golf game and in turn his confidence was on the rise, which means enough time and talent may have passed for him to bounce back.
Fourteen years ago, Furby was all the rage for kids and toy stores. Now Hasbro has reinvented the design of their toy and it made the hot-toy list this holiday season. With app integration, it’s expected Furby will just get more popular in 2013.
Younger buyers are not turned on to Ford’s Lincoln Town Car, but the company is taking big risks to change that this year - including Jimmy Fallon hosting their Super Bowl commercial.
Hostess may have bit the dust last year, but Twinkies can never leave our society for long. Companies like Kroger and Wal-Mart are making bids on the brand and loyal customers will welcome them back with open arms.
With a new CEO and a former Google employee at the helm, Yahoo hopes to bring itself back to the top of the tech world. With a looming partnership with Facebook, a Flickr app that will compete with Instagram, and a new mail service - expect big moves from Yahoo this year.
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