100.3 The Peak is committed to being a strong community partner. Through Clear Channel Communities™, the community engagement brand of Clear Channel, 100.3 The Peak spotlights thousands of local and national non-profit organizations that are working to address critical issues and causes, primarily in four core areas:
The mission of 100.3 The Peak Communities™ is to galvanize radio to educate and inspire local residents to make a difference within their own communities. 100.3 The Peak supports many large and small groups by: providing media inventory in the form of radio and digital PSAs; championing the missions of various non-profit groups; supporting local events like walk-a-thons, fundraising events, and supply drives; taking action in communities facing disasters; advocating for various national and local issues; engaging local officials and decision makers through Local Advisory Boards; and taking on countless initiatives throughout the year that affect cities across the country.
100.3 The Peak Communities™ also aims to roll up the company’s local efforts into national campaigns on occasions where scale can help create additional impact.
We believe that raising our voices locally will make for a better tomorrow.
Learn more about 100.3 The Peak Communities' mission and commitment to serve each of the markets in which it is located. Download the 2011 Impact Report HERE.
Making Strides Against Breast Cancer
KPEK has been a sponsor of Albuquerque's Biggest Walk since its inception in 1998 and helped it grow from a walk of 1,000 people to a walk of over 21,000 people. Each April, KPEK teams up with the American Cancer Society to support this worthy cause.
Prom Dress Boutique
KBQI, KPEK, and KLQT host the Annual Prom Dress Boutique in March of each year. Listeners are asked to drop off prom dresses to a local cleaners during the month of February. They are brought to a local mall and girls can come get a FREE prom dress.
100.3 The Peak RadioThon
KPEK's Annual Radiothon to benefit the University of New Mexico's Children's Hospital & Children's Miracle Network takes place in February each year. For 36 hours, KPEK's Morning show interview those actually touched by the hospital sharing stories of love, hope, sadness, and joy. Listeners can call in to pledge money to the hospital. Over the years, over $2 Million has been raised by KPEK and its listeners
Bras Across The Bosque
KPEK supports the American Cancer Society for Breast Cancer Awareness Month by collecting the bras of its listeners. The final friday in October, KPEK strings those bras across a busy bridge in Albuquerque in the name of breast cancer awareness.